There's a pervasive myth in entrepreneurship that you're not truly committed to your business until you've quit your day job and gone "all in." This false narrative creates unnecessary pressure and often leads to premature decisions that can put your business, family, and financial security at risk. The reality is much more nuanced, and success doesn't look the same for everyone.

Social media makes it tempting to build your entire business presence on platforms like Instagram or Facebook. The instant gratification of likes and comments can feel rewarding, but what happens when the platform changes its algorithm, or worse, your account gets suspended? This is why truly successful rural businesses understand the importance of digital property ownership - having a website and email list that no one can take away from you.

The conversation around showing up in business often gets overshadowed by discussions of strategy, marketing, and sales. While everyone acknowledges its importance, few entrepreneurs recognize that reliability is quite possibly the single biggest factor in building a sustainable rural business. It's not just about keeping appointments - it's about creating a foundation of trust that will define your reputation from day one.

In this raw and unfiltered conversation, Jessica and Kendall tackle the reality of family business succession planning - from the painful conversations no one wants to have to the critical importance of documenting your plans before crisis hits. Drawing from Jessica's unique perspective as a former law enforcement officer who's seen succession plans go sideways and Kendall's experience as a first-generation producer building a legacy, they break down why avoiding these conversations is downright negligent. Whether you're inheriting a multi-generational operation or building something from scratch, this episode dives deep into how to protect both your business and your family relationships when planning for the future. Allegedly, there's no perfect way to handle succession planning, but there are definitely ways to avoid the common pitfalls that tear rural families apart.

We’re sharing all the juicy details of our failed pumpkin and lobster businesses to share our biggest lessons in failing. Because they don’t get mentioned enough in the highlight reel that is social media. You see the wins over and over, but what about how many times the people you follow have started, stopped, quit, failed, and been served up some humble pie in a big way?

In today's episode, we're boiling down our gobsmacking market experience (as both vendors and organizers) to bring you five ways to set yourself apart at markets.

On today's episode, we are talking about the number one thing that we hear in our DMs: how we find balance in rural business. We're so excited to share this podcast with you and really dive deep with so much more behind-the-scenes as rural women entrepreneurs.