Lessons in Failing [episode 3]

Written By Jessica Garza
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Listen to Lessons in Failing on: Apple Podcasts | Spotify | Your player of choice

No one in the history of anyone ever speaking about the two of us would accuse us of staying in one spot for too long. And that means that we don’t always get a chance to talk about all the spots we’ve been in, including failing. Like, entire businesses failing. 

In today’s episode, we’re sharing all the juicy details of our failed pumpkin and lobster businesses to share our biggest lessons in failing. Because they don’t get mentioned enough in the highlight reel that is social media. You see the wins over and over, but what about how many times the people you follow have started, stopped, quit, failed, and been served up some humble pie in a big way?

We think it’s so important to share these “failures” because they’re where the lessons come from. Where you learn something. And what ends up making you a much better business person. 

So tune in to hear what Jessica learned from growing pumpkins (and sunflowers) and what Kendall learned from selling lobsters on the West Coast.

In this episode, Lessons in Failing, we cover: 

  • Jessica's lessons learned from pumpkins and sunflowers (AKA why she will never be a pumpkin farmer)

  • Kendall's lessons learned from lobsters (AKA why being a lobster mom is harder than it sounds)

Resources & Links:

Connect with Kendall:

Connect with Jessica:

Related Episodes: 

More about The Workhorse Podcast: 

Welcome to The Workhorse Podcast, where we dig deep into the grit, passion, and strategy behind building a successful rural business. Hosted by Kendall Ballantine of Central Park Farms and Jessica Garza of Moose Valley Ranch, this podcast is for hardworking female farmers and rural entrepreneurs who are ready to turn their dreams into thriving businesses.

From marketing your business online and direct-to-consumer strategies to balancing farm family life and business growth, we’re here to give you practical tools, candid insights, and a healthy dose of community support. This is for the doers, the women who scale their business during the long trips to town, the workhorses. 

If you’re looking to dive even deeper into our community, check out The Workhorse Collective, a growing group of rural women entrepreneurs. 

Make sure to hit follow/subscribe so you never miss an episode! 

Jessica Garza
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