Five Ways to Set Yourself Apart at Markets [episode 2]

Written By Jessica Garza
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Listen to Five Ways to Set Yourself Apart at Markets on: Apple Podcasts | Spotify | Your player of choice

In today's episode, we're boiling down our gobsmacking market experience (as both vendors and organizers) to bring you five ways to set yourself apart at markets. We asked ourselves what we would really want to tell someone if we could sit down with you for 45 minutes and just braindump. 

And what we came up with for this value-packed episode are the five most important things that will work no matter the market you're at. Tune in to hear us dive deep and share examples of how you should prepare, market the market, slay your setup, hustle, and go beyond the market. 

Markets have been such a huge part of both of our businesses, and we love teaching and sharing about them. If markets are on your heart and you’re just starting, know there is a learning curve here. So, take something from this episode and figure out how to apply it to your own business so you can set yourself apart at future markets.

In this episode, Five Ways to Set Yourself Apart at Markets, we cover: 

  • Our collective experience running markets

  • Why you should prepare, prepare, and prepare some more

  • Your new mantra: market the market

  • SLAYING your market setup

  • How to hustle at markets

  • Thinking long-game and going beyond the market

Resources & Links:

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More about The Workhorse Podcast: 

Welcome to The Workhorse Podcast, where we dig deep into the grit, passion, and strategy behind building a successful rural business. Hosted by Kendall Ballantine of Central Park Farms and Jessica Garza of Moose Valley Ranch, this podcast is for hardworking female farmers and rural entrepreneurs who are ready to turn their dreams into thriving businesses.

From marketing your business online and direct-to-consumer strategies to balancing farm family life and business growth, we’re here to give you practical tools, candid insights, and a healthy dose of community support. This is for the doers, the women who scale their business during the long trips to town, the workhorses. 

If you’re looking to dive even deeper into our community, check out The Workhorse Collective, a growing group of rural women entrepreneurs. 

Make sure to hit follow/subscribe so you never miss an episode! 

Jessica Garza
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Balance In Rural Business: How We Do It All [episode 1]