The Workhorse Podcast, hosted by Jessica of @moosevalleyranch and Kendall of @marketingforfarmers, is launching January 23rd!

With over 5 years of leaning into community with other women in business we found that sometimes the most impactful moments were those shared late at night around an Airbnb kitchen table with women who were walking the same paths in their own unique territory. The feeling of not being alone anymore because she was experiencing the same things. The tiny nugget of information that would erase a pain point in business because she’d already figured it out. The relationships that would leave from that table because she was willing to be raw and vulnerable and open about her journey.

After months of trying to figure out how to bring that to more of you, we created a podcast! From marketing strategies that actually work, to real talk on what it’s like to live and work with family, while keeping your sanity and growing your business.

Stay tuned because in the next few weeks we will be sharing more, including some awesome contests to win prizes that will support your small business!


Interested in being on The Workhorse Podcast? We are looking for passionate, dynamic rural women entrepreneurs to feature in our short show spotlight. Our community is full of amazing business minded women who don’t hesitate to spill the tea, or share the shortcuts with each other. If that sounds like you, and you’ve got about 20 minutes to spare, then fill out the form below.


Got a question that you need some input with? Feeling like you can’t talk to anyone in your small town? We got your back. Drop an anonymous questions into the box below and you may hear us talking it through, on the podcast in a new segment coming soon. This is the “Dear Annie” of rural women in business, no topic is off limits, completely anonymous, and you can give some backstory for context.

The Stepmom, The Sibling, And The Succession Plan [episode 4]
Jessica Garza Jessica Garza

The Stepmom, The Sibling, And The Succession Plan [episode 4]

In this raw and unfiltered conversation, Jessica and Kendall tackle the reality of family business succession planning - from the painful conversations no one wants to have to the critical importance of documenting your plans before crisis hits. Drawing from Jessica's unique perspective as a former law enforcement officer who's seen succession plans go sideways and Kendall's experience as a first-generation producer building a legacy, they break down why avoiding these conversations is downright negligent. Whether you're inheriting a multi-generational operation or building something from scratch, this episode dives deep into how to protect both your business and your family relationships when planning for the future. Allegedly, there's no perfect way to handle succession planning, but there are definitely ways to avoid the common pitfalls that tear rural families apart.

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Lessons in Failing [episode 3]
Jessica Garza Jessica Garza

Lessons in Failing [episode 3]

We’re sharing all the juicy details of our failed pumpkin and lobster businesses to share our biggest lessons in failing. Because they don’t get mentioned enough in the highlight reel that is social media. You see the wins over and over, but what about how many times the people you follow have started, stopped, quit, failed, and been served up some humble pie in a big way?

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Balance In Rural Business: How We Do It All [episode 1]
Jessica Garza Jessica Garza

Balance In Rural Business: How We Do It All [episode 1]

On today's episode, we are talking about the number one thing that we hear in our DMs: how we find balance in rural business. We're so excited to share this podcast with you and really dive deep with so much more behind-the-scenes as rural women entrepreneurs.

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